Are you a savvy voter? Do you make your voting decisions solely an information acquired from reputable sources that do not delve into the realms of exaggeration and falsehood? Maybe you are, and maybe you do find most of your information from such sources, but, chances are that you are completely unaware of the another influence that many researchers claim to have important and broad effects on the subconscious mind of the voter, particularly when it comes down to casting their ballot. In case the title of the blog didn't clue you in already, the troublesome entity detailed above are negative campaign ads.
Why do they matter? Because, politicians spend millions and millions on their creation. Because, they are the number one way that candidates slander their opponents. Because on voting day, your decision could be made in direct result to viewing them.
But, with the right knowledge, you can turn these ads on themselves. By being aware of the different effects that researchers assert are produced on the media consumer during the viewing of these ads, you can guard yourself from making an uninformed, negative-ad-influenced decision. And, this decision is the right decision.
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